Saturday, January 31, 2009

An example of an E-Commerce success and its causes, Inc is an American electronic commerce (e-commerce) company in Seattle, Washington. It is largest online retailers for short of consumer goods. With sales several times that of its competitors, the company has achieved its status as the industry leader by adopting the concept of selling goods via the Internet’s World Wide Web (www). The company presently enjoys significant scale, brand and capital advantages over its rivals. was founded in 1994, spurred by Jeff Bezos, Amazon’s CEO. It offers Earth’s Biggest Selection and seeks to be Earth’s most customer-centric company and has become the 1st best know online retailer of the internet. There are a variety of factors that contributes to success story.

The key to success is a strong focus on customer experience, which is infused throughout all levels of the company and includes all aspects of the buying process. It offers competitive price to consumer by putting great effort to connect and interact with wholesalers in order to minimize the cost and able to offer the best lowest price to customer. Besides, no matter how the low price offered, it also makes sure that the product is of the same quality and not quantity as any product offered by competitors with the actual price.

On the other hand, is famous with its wide range of books related to variety of subjects and topic. It also offers lots of products related to different cross-gender, interest, field and area which including music, video, software, health and personal-care, household goods and gifts directly to customer.

In addition, also provides users friendly interface with easy and convenience help to maintain customer royalty. The services which provide to customer such as customize option, email confirmation; easy search and useful information had been strongly support by customers. Besides that, it also provides safe and reliable online payment system to customer. Customer will be always kept informed of the transaction processing system too. Furthermore, also provides guarantees and adopting return policy for the products.

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